The Nation: "The Republicans have adapted their Southern strategy to the new terms of sexual politics. What they once did with race, they are doing today with gender."
Bush does spent a lot of time talking about the "chainsaw work" (known to laypersons as "clearing brush", though not everyone has Bush's need to emphasize the involvement of a power tool). That, along with gratuitous references to getting to bed early (wink wink), is clearly a central part of Bush's political strategy/image.
The Nation article takes that line of thought quite a bit farther.