June 26, 2001
marketing
Four Web Sites Control Half of Surfing Time. "marketing and advertising power has replaced infrastructure investment as the main barrier to entry and success on the Web." Yikes. Robert McChesney warned us about this back in 1999, so who is surprised?
A lot of predictions made with great idealism didn't pan out. After a brief first wave of innovative new sites -- Hotwired, Feed, Word, Suck, Salon and Slate -- the notion that the Web would foster a renaissance of independent publishing quickly withered in the face of some hard truths about Web media: Yes, it's easier and cheaper to put up a site than to print a newspaper or magazine or start a TV station, but journalism and information still cost money. And once you hang out your Web shingle you still have to figure out a way for people to find out that it's there.
posted by dru in politicsoftech